2016-Present

Project Manager-Marketing

Advantage Webco Hawaii | Honolulu, Hawaii

• Managed marketing activation projects for Procter and Gamble team and ensured every activity generate measurable 4:1 ROI.

• Generated $1 million in incremental sales for FY 2019, and achieved 10% growth of the overall business through initiated local marketing and in-store activation programs for 6 key retailers in the marketing.

• Collaborated with the business intelligence team to analyze sales data, provided a post-activation summary report to senior-level management, for internal executives, retailers, and manufacturers.

• Designed and provided art direction for marketing collateral.

• Led company’s web redesign projects, including creating Information architecture, determining design direction, and content outline.

• Resolve customer order, and logistic issues by coordinating with cross-functional teams, and managing products' databases.

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2011-2015

Assistant VP-Marketing Events & Communications

United Overseas Bank (UOB) | Bangkok, Thailand

• Led and initiated exclusive marketing event programs for high-net-worth customers to generate 10-15% YOY sales growth (10:1 ROI.)

• Brought $35MM incremental investments to the bank in the first year of relaunching the Privilege Banking Unit, and maintained a 4.8 out of 5 rankings in customer satisfaction for 4 consecutive years.

• Communicated objectives and goals to multiple sales teams to ensure the sale target was achieved.

• Manage marketing activities' budget throughout the year.

• Designed and developed guidelines for all marketing materials, including print, digital and premium gifts.

• Collaborated with the international Branding & Corporate Marketing team to monitor brand image and positioning, as well as enhance brand loyalty.

• Coordinated with internal teams to solve customers' problems regarding Privilege Banking's benefits, marketing events, and transactions.