RGB Me SF 2018.JPG

#CORE #COMPETENCIES

Analytical skills • Visual design • Test-driven development • Cross-functional team collaboration • Strategic planning & budget management • Problem solver

Home Office
2020-Present
UX Designer    

Freelance | Honolulu, Hawaii

  • End-to-end design of an all-in-one watersport forecast app with customizable information, intuitive navigation, and an aesthetic display to provide easy access to concise information, reducing 25% searching time to find their perfect water activities spot.

  • Built a UX case that improved a vocabulary learning app to help users gain at least 5 new words a day, within a 10 minutes session on-the-go.

  • Performing research activities to gain problem insights and validate design approach.

  • Conducting AI-driven recommendations, data visualizations, commerce, mobile, and other new initiatives.

  • Participating in and leading usability testing activities to reiterate design and ensure the final prototype is validate hyphotheise and solve user's pain points. 

  • Collaborating with others to gather feedback, and provide constructive design function critiques.

#EXPERIENCE

2016-Present
Project Manager-Marketing

Advantage Webco Hawaii | Honolulu, Hawaii

  • Managed marketing activation projects for Procter and Gamble team and ensured every activity generate measurable 4:1 ROI.

  • Generated $1 million in incremental sales for FY 2019, and achieved 10% growth of the overall business through initiated local marketing and in-store activation programs for 6 key retailers in the marketing.

  • Collaborated with the business intelligence team to analyze sales data, provided a post-activation summary report to senior-level management, for internal executives, retailers, and manufacturers.

  • Designed and provided art direction for marketing collateral.

  • Led company’s web redesign projects, including creating Information architecture, determining design direction, and content outline.

  • Resolve customer order, and logistic issues by coordinating with cross-functional teams, and managing products' databases.

 

2011-2015

Assistant VP-Marketing Events & Communications

United Overseas Bank (UOB) | Bangkok, Thailand

  • Led and initiated exclusive marketing event programs for high-net-worth customers to generate 10-15% YOY sales growth (10:1 ROI.)

  • Brought $35MM incremental investments to the bank in the first year of relaunching the Privilege Banking Unit, and maintained a 4.8 out of 5 rankings in customer satisfaction for 4 consecutive years.

  • Communicated objectives and goals to multiple sales teams to ensure the sale target was achieved.

  • Manage marketing activities' budget throughout the year.

  • Designed and developed guidelines for all marketing materials, including print, digital and premium gifts.

  • Collaborated with the international Branding & Corporate Marketing team to monitor brand image and positioning, as well as enhance brand loyalty.

  • Coordinated with internal teams to solve customers' problems regarding Privilege Banking's benefits, marketing events, and transactions.

 

Puppet Strings
Puppet Show
Back to School
Pencil
2008-2010
Creative Director & General Manager

Splash Communications (Asia City Media Group) | Bangkok, Thailand

  • Generated 20-30% profit margin for every custom project.

  • Oversaw projects from start to finish to ensure on-time delivery.

  • Supervised a cross-functioning team including graphic designers, production managers, and sales representatives.

  • Developed guidelines for publication design based on customer’s requirements.

  • Fostered and maintained customer relationships.​

2001-2008
Senior Graphic Designer, Art Director

Asia City Media Group | Bangkok, Thailand

  • Provided visual design, concept, art direction, style guide for BK Magazine, the company’s main weekly publication, and customer’s requested projects, as well as photography, layout, and illustration.

  • Recruited and supervised  graphic design and production team, as well as liaised with suppliers.

Round Map Cutting
#MORE

Assistant Art Director
Amarin Printing & Publishing | Bangkok, Thailand

Bus

#EDUCATION

 

Master of Arts, Journalism and Mass Communications

Thammasat University | Bangkok, Thailand

 

Bachelor of Arts, Communication Arts, Information Management
(First Class Honor)

Rangsit University | Pathum Thani, Thailand

 

Global Business Certificate, East-West Knowledge Leaders Program
(Fujitsu’s Scholarship, Thailand representative)

Japan-American Institute of Management Science | Hawaii & Japan

Voice User Interface Design Certificate

User Experience Designer Certificate

CareerFoundry | Berlin, Germany, Jan - Oct 2020

Trophy

#AWARD

 

MODEL FOR INNOVATION

(First Place Winner)

Japan-American Institute of Management Science | Hawaii & Japan

Researched and created a framework to solve public transportation problems in Honolulu based on users and social needs. Coincidentally, the same idea was deployed in Hawaii 5 years later, which is known as Biki - Honolulu’s bikeshare system.

Blue Washed Wall
Paint Brush

TOOLS

Sketch/InVision • XD • Illustrator • Photoshop • InDesign • Balsamiq • Marvel • Usabilityhub • Figma • HTML, CSS • Alexa Skill Kit • VoiceFlow • Google Workspace • Optimal • iMovie

Bicycle

#SKILLS

UX/UI/VOICE USER INTERFACE DESIGN

User Interviews • Market & Competitor Research • Personas Identification • Journey Maps • Information Architecture • Task Flows, Voice User Flows • Prototypes & Wireframes • Usability Testing • Visual Design • Style Guide

Alphabet

LANGUAGES

Thai (Native) • English (Fluent)